“Philips Village” covers over 10% of the entire trade show space.
Lightfair International is the world’s largest annual architectural and commercial lighting trade show and conference. LFI has a proven track record of bringing top international and domestic Architectural, Design, Engineering and Lighting professionals together with exhibitors from around the world. Held at the Philadelphia Convention Center in Philadelphia, Pennsylvania, May 17-19, Philips Consumer Luminaires was a portion of the “Philips Village,” which included a variety of Philips lighting companies that collectively consumed over 10% of the entire trade show exhibition space!
Our booth featured the use of combining the latest LED products from all three product lines; Thomas Lighting, Forecast and Philips in applications settings. The hotel lobby and reception vignette featured Forecast Yo-Yo pendants, the main focus of the office area was the Forecast Bridge and the dining setting provided viewers with a unique style combination featuring Thomas Brocade and Philips Ledino products. With a variety of informative wall graphics further describing the lighting effects and benefits of featured wall mounted products, this was an educational and aesthetically pleasing display.
The Philips branded Living Colors products created a highly visible marquee of synchronized colors that attracted a wide variety of lighting architects, specifiers, distributors and media personnel. Additional Philips Home Lighting Accessories (HLA) were also a big attraction including the outdoor waterproof table candles, wine cooler and vase. Over the course of the three-day event, we obtained more than 130 leads to add to our mailing list and generate a sales call if warranted.